Bert Hofhuis — The Entrepreneur Behind the Numbers
Bert Hofhuis has spent a decade building six UK finance media platforms that help millions of people make clearer decisions about pensions, equity release, and retirement. This is where you verify the person behind the bylines.
Building Clarity in UK Personal Finance
Originally from the Netherlands, Bert Hofhuis spent three decades in international logistics and corporate finance — managing large-scale projects across Africa, Asia, and Europe for organisations including Maersk, the German Government (GIZ), and UK DFID.
In 2015, he recognised a gap: ordinary people approaching retirement in the UK had nowhere to find plain-language, trustworthy guidance on the financial decisions that mattered most. He pivoted, and built a network of six UK personal finance media platforms to fill that gap.
Today, Bert is a published author on SIPPs, equity release, and retirement planning, and writes on later-life financial decisions across his platforms.
Six UK Finance Platforms, One Mission
Every platform in the portfolio exists for the same reason: to give UK consumers clear, trustworthy guidance on the financial decisions that shape their later life.
Published Guides on Later-Life Finance
Three Kindle books that distil Bert's expertise into practical, reader-friendly guides for people navigating retirement and later-life financial decisions.
SIPPs: Your Guide to Self-Invested Personal Pensions (2024)
A plain-language guide to self-invested personal pensions — what they are, who they suit, and how to use them effectively.
Equity Release — Must-Ask Questions for Safe, Smart Financial Decisions
The essential questions every homeowner should ask before considering equity release, written to protect readers from costly mistakes.
Financial Planning for Retirement
A practical framework for approaching retirement with confidence — covering pensions, savings, investment, and estate planning.
Media Coverage
Bert is quoted as an expert source across UK national and regional media — including the Mirror, Express, Daily Record and the Newsquest regional network — on property, home improvement, personal finance and consumer topics.
A Decade of Building Trusted Finance Platforms
Let's Start a Conversation
Whether you are a journalist verifying a source, a potential partner exploring collaboration, or a reader who wants to know more — Bert is available for press enquiries, partnerships, and professional introductions.
Get in Touch